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Love this topic of cold email. I use email outreach a lot at work; I try to never think of it as "cold email", but rather "a personal email to somebody I'm not acquainted with yet"... I try to remember that they need 1) a compelling reason to get back to me (what's in it for them?) and 2) to believe I authentically care and they're not just a name on a list

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Good tips!

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