Your best feature request is buried somewhere. Here's how to find it.
Hey friends 👋
Every product team I talk to has the same conversation at some point:
“We shipped this feature nobody asked for.”
And then the awkward silence.
It’s not stupidity. It’s not lack of effort. It’s something worse: you made a decision with 80% confidence when you should’ve waited for 80% of the data.
The gap between what you think users want and what they actually want is where products die slowly.
The Feedback Paradox
Here’s the brutal truth about modern product teams:
You have more user feedback than any team in history. Support tickets. App reviews. Survey responses. Sales calls. Reddit threads. Discord messages.
It’s everywhere.
And somehow, you still have no idea what to build next.
It’s not that the answers aren’t there. They are. Thousands of them. The problem is you can’t hear them over the noise.
So what actually happens?
You listen to the loudest voice. The one customer who yells the hardest. The founder’s friend who had an idea at dinner. The metric that moved 2% last week.
You guess. You debate. You ship.
And six weeks later, you’re wondering why adoption is flat.
Why Everything Else Falls Short
Survey tools? 3% response rate. You’re measuring a ghost audience.
Support ticket analysis? You’re reading 200 tickets about bugs when the real pattern is hiding in 20 scattered mentions about onboarding friction.
Social listening platforms? $50K/month to read the internet and still need someone to interpret it.
Manual spreadsheets? By the time you’re done tagging, your data is stale and your team is resentful.
None of these actually solve the problem because they all treat feedback like a separate thing—disconnected from what users are actually doing.
What Changes When Feedback Gets Smart
Amplitude recently launched “AI Feedback” which pulls from everywhere …surveys, support, transcripts, reviews, Reddit, Discord, X, G2 and does something most tools miss:
It tells you what actually matters.
Not sentiment clouds that feel profound but mean nothing. Not trends that sound good in a presentation. Real patterns with real weight.
Here’s what that looks like in practice:
You see “checkout is broken” mentioned 20 times. Your gut says: major problem, fix immediately.
But is it 20 different users or 1 frustrated user on 20 channels? Is it breaking for everyone or just Safari on mobile?
That’s where most feedback tools stop. They give you the quote and wish you luck.
Amplitude doesn’t stop there.
AI Feedback lives inside Amplitude, which means feedback connects to actual user behavior. You see those 20 mentions, and you see checkout conversion dropped 15% specifically for Safari mobile users this week.
Now you know. Not think. Know.
Pull up Session Replay. Watch where they’re stuck. You see the bug immediately. You ship the fix.
From “I think this is a problem” to “I watched this problem happen” in minutes, not weeks.
The Real Insight
Most product teams treat feedback and analytics like separate languages.
Feedback tells you what users say they want.
Analytics tells you what users actually do.
When you separate them, you’re flying blind. You get plenty of noise and no signal.
But when you connect them—when you hear “the dashboard is confusing” and see that confused users drop off 40% faster—suddenly you’re not debating. You’re acting.
Replit figured this out early. Amol Jain, Head of Product Engineering there, put it perfectly:
“In the past it was so much work to pull data and manually combine sources. The fact that AI Feedback just did it with a few clicks? That was fairly magical.”
That’s the move: stop spending weeks stitching together data and spend that time actually understanding what it means.
Why This Matters for Your Team
Your users are already telling you exactly what to build.
They’re doing it across six different channels right now. They’re buried in your inbox. They’re in transcripts you haven’t listened to. They’re in reviews you haven’t read.
The winning move isn’t smarter decisions. It’s better information.
AI Feedback surfaces the signal. Connect it to behavior. Watch users struggle in Session Replay. Act.
You go from:
“I think 10 users want this”
To:
“I know 247 users need this because they said it, I can see the pattern, and I watched them struggle trying to do it.”
That’s the difference between shipping features people want and shipping features people need.
Try It
If you’re a product leader or builder, go connect your feedback sources right now. Surveys, support, app reviews—wherever users are talking.
AI Feedback works on every Amplitude plan, including free. Takes about a minute to set up.
Chances are, you’ve got feedback piling up that could tell you exactly what to build next. The signal’s there. You just need to hear it.
P.S. Was an honor to partner with the Amplitude team on sharing this launch with my audience across X and this newsletter!
Love this!