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Featured: Exclusive interview with founders of Uxia who are making user testing accessible to teams of any budget
Hey everyone 👋
Today, I wanted to publish a special featured interview on my newsletter that highlights the story and lessons from founders Borja and Victor, the duo behind Uxia.
Uxia is a new user testing platform that makes research accessible to Product and Design teams of any size or budget. Unlike traditional platforms that take days and cost six figures annually, Uxia uses a proprietary AI workflow to run user tests in minutes with more precise and affordable results.
As former Product Managers (at Google and GoPuff) who ran dozens of user tests, they experienced firsthand the pain of slow, costly, and often unreliable traditional testing. What started as solving their own frustration has become a mission to make user testing accessible to every company, regardless of size or budget.
I was curious about their journey from frustrated PMs to AI-powered testing pioneers, so I sent them a few questions that turned into this interview.
Here's the transcript of my interview with the Uxia team. Enjoy!
1. How would you describe Uxia’s core value—what it does, who it serves?
Uxia is a new user testing platform that makes research more accessible to Product and Design teams of any size or budget. Differently to traditional platforms, Uxia uses a proprietary AI workflow to run user tests in a much faster (minutes vs days), precise and affordable way (no more six figure annual contracts).
2. What's the backstory? Can you list a couple high-impact inflection points?
Victor and I (Borja) have run dozens of user tests as Product Managers, and each time we faced the same pain: the process was slow, costly, and often unreliable. Traditional platforms took days to deliver results, produced low-quality insights from "professional testers" rushing for test payouts, and charged high annual fees that many teams couldn't justify. We saw a clear opportunity to rethink user testing making it faster, more accurate, and accessible to every company, no matter the size.
3. How do you differentiate from old-school testing tools?
We differentiate from old-school testing tools by being faster, more accurate, and far more affordable. Instead of waiting 2–5 days, you get insights in under 5 minutes, powered by thousands of AI user signals rather than a handful of testers. With AI at the core, we deliver precise, cost-effective results that let teams iterate quickly, making user testing accessible to companies of any size.
4. What's the hidden cost of traditional testing that startups don't realize—until they pay for it?
We believe the hidden cost of traditional user testing isn't just the price, it's the time wasted and the unreliable feedback. Every extra day spent waiting for results is time you could be iterating, and for startups and mid-sized companies, waiting five days after each product tweak makes testing nearly useless. Skipping testing isn't better either, it's like building blindfolded. The second hidden cost is inaccuracy. Rushed tester feedback can mislead your team, create false assumptions, and waste resources on the wrong features.
5. What's been the toughest hurdle in building Uxia—and how'd you break through it?
One of our biggest challenges was fine-tuning the AI workflow. Large language models are non-deterministic, which makes them powerful but also unpredictable - hard for a product that needs to be trusted. We overcame this by refining prompts, experimenting with structured outputs, and building guardrails around the model to ensure consistent, high-quality insights. The key was embracing the messy parts of AI and turning them into a dependable, robust system.
6. What's the most surprising thing early users told you—feedback you didn't see coming?
One early piece of feedback uncovered a new segment we hadn't considered: UX/UI freelancers and small agencies. We built Uxia for startups and mid-sized companies, but a freelance designer used it to run client tests. This insight broadened our perspective on who could benefit from Uxia.
7. What's next for Uxia—what's the next milestone or new feature launching after Product Hunt?
Our post-launch roadmap is already packed and will expand with feedback from the Product Hunt community. We're especially excited about a Figma integration we are building that will allow users to test prototypes as easily as pasting a the Figma URL.
8. What one piece of founder advice has been your real north star—something you still circle back to?
One piece of advice that's guided us from the start is to focus on adding value before chasing revenue. We haven't monetized Uxia yet; our priority is building the best product possible. The goal is to create a tool we'd use ourselves, and the best sign we're on the right track is that we're using Uxia to improve Uxia.
9. What's one AI-testing myth you've had to bust—and why it needed busting?
One myth we've challenged is that AI user testing requires hyper-specific synthetic personas. Large models already encode the habits and perspectives of millions, so pretending to be one "fake John" adds little value. Real usability testing focuses on patterns and majority behaviors, not individual simulations. At Uxia, we've seen better results by leveraging this collective intelligence, embracing the scale and diversity AI already provides rather than narrowing it down.
10. Where can people learn more about Uxia and its latest PH launch?
You can learn more about Uxia on our Product Hunt page here or on our website:
https://www.uxia.app/
We'd really appreciate your support with comments and upvotes on our launch day today. If you'd like to reach out directly, feel free to email us at hello@uxia.app
That's a wrap on this featured interview — hope Borja and Victor's journey from frustrated Product Managers to AI testing innovators sparked some ideas for you on how personal pain points can become powerful product opportunities.
Try It Yourself
Earlier today, I helped Uxia launch on Product Hunt as a Hunter and they are already at #1 today on the rankings. I couldn't be more excited to support it. I got a chance to see the demo a couple weeks ago and was instantly hooked by its power.
Would love for your feedback, support and comments on the launch page as it can help more people discover Uxia! Link here.
Thanks for reading!
PS: I have some other exciting news! 🎉
ICYMI I just launched my latest AI tool in collaboration with my friend Michael Gil. It’s called Magic Thumbnail which helps you transform your boring screenshots/images into scroll stopping thumbnails. Built the MVP in 2 days and we even got our 1st paying customer the next day already :) Launch post and demo here.