How To Build Leverage On The Internet

Hi friends,

I enjoyed writing and publishing this newsletter every Saturday for 4 weeks now but I’m planning to mix it up a little bit and try a new format. I want this to be a personal letter from me — about things I tweet about, lessons I learn and tactics I deploy in building leverage on the Internet. That is a topic that’s close to my heart and I feel like I have so much to share on those lines than any other category. The goal is to serve you by adding value and sharing my playbooks. Let me know what you think of this new experiment.

Last week was amazing! My latest newsletter “Build In Public“ that celebrates creators and founders with open playbooks went live on Wednesday. It has since reached ~400 subscribers in under a week of its first interview with Dru Riley. I’m also stoked that it has recently been featured on The Hustle. My goal with it is to consistently publish 25 weeks non-stop and deliver incredible value for the readers on this journey with me. Sign up here if you haven’t already.

Let’s get to the new format. I plan to have 2 sections, one is a digest of my best tweets. I’ll try to handpick the ones that contain some valuable lessons/tactics for creators and makers. The 2nd section is a simple question to make you think. Feel free to reply to me with your answer or shoot a tweet. I’ll respond to as many as I can.

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🐦 TOP TWEETS FROM ME SINCE LAST WEEK:

KP @thisiskp_

Build something people want But as a beginner, it’s way better if you are already a part of this target audience Don’t choose something that you personally don’t care for, it’s impossible to survive the iteration game if you don’t have some joy in seeing it come to life!

KP @thisiskp_

Last decade was all about “software as a service” The next decade is going to be about “content as a service” People will pay for way more newsletters and indie content than any other decade

KP @thisiskp_

Twitter as a wingman: Many people leave value on the table by not leveraging Twitter to its fullest potential. In the last 2 years, I’ve - met my cofounder @gill_works - built 2 mastermind groups (ex: @zerotoonemakers) - built a buzzing community @getcuppaio Thread 🧵

KP @thisiskp_

Why is there a rise of “build in public” creators/founders? The simple answer is since it’s the new hot 🔥 thing The deeper answer is it allows transparency and storytelling People love stories, especially when they are unfolding literally in front of their own eyes

KP @thisiskp_

How do I become a maker? Show up daily, ship publicly How do I become a writer? Show up daily, ship publicly How do I become a founder? Show up daily, ship publicly To get anywhere near greatness, get used to consistency first 👍🏽

KP @thisiskp_

Twitter was a meaningless platform to me until recently Here’s 4 things I did to make it work for me: 1) Watch who I follow 🧽 Following thousands of people can mess up your feed. Use lists for majority of the people and only follow a few to keep it clean

KP @thisiskp_

A new playbook on the rise 🔥 Create unique content Build an audience from day 0 Ship consistently Use Twitter to add value Package content into info products Sell them as a one-off product Or open up paid subscriptions Get paid monthly to do what you love ❤️

KP @thisiskp_

What’s a simple daily workout/exercise that doesn’t take very long but compounds very well? (Based on your experience)

🤔 ONE QUESTION FOR YOU:

Are you thinking about growing your Twitter audience? If so, do you have any specific questions I can help answer?

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I’m planning to ship my 2nd interview for Build In Public next Wednesday and poke around my personal website which shall be a home for my permanent assets on the web.

Oh btw, I have a new display picture for my Twitter which was done by a wonderful artist I found on Fiverr. I’ve received some great feedback on the output. The whole thing cost me $22 along with the tip. I can't recommend him enough. Check out his service here.

That’s all for now. Hope you have a fantastic week!